Google's Mobile Friendly Rule

Google's latest update means all websites that want to appear in searches on mobile phones must pass their mobile friendly test. Does your website pass?

Google have made it 'Google Law' that, if you want to appear in Google searches in the future, your website MUST cater specifically for mobile phone users. If you do not do this, you will eventually lose your traffic gained from searches on mobile phones as your website will not appear.


As mobile roaming speeds continue to increase nationwide, the use of smart phones for searches is increasing hugely month on month. Many businesses see 50% or more of their traffic from Google coming through smart phone searches.


Some emergency trades, plumbers, locksmiths etc. can see up to 90% of their traffic coming through these searches. Clearly, if they were to suddenly lose these potential customers, it would have a huge impact on their business.

What does Google mean by "mobile friendly"?

Basically, a website that caters specifically for mobile phone users will resize itself depending on what technology is accessing it.  So, if it is being accessed by a desktop computer, the website will be "served" to it by the server in its full size. 


If a smart phone is accessing the website, the website is clever enough to know this and it will be "served" to the mobile phone in a different format, so it fits nicely on the small screen and no zooming in or out is required. Graphics, and other elements within the site are often resized and arranged for best possible fit. These types of websites are mobile responsive websites and are fast becoming the industry standard.

All our websites are mobile responsive by design.


If you want to see if your current website is mobile responsive and abides by the "Google Law", just click the button on the right and enter your website address.  If it is not mobile responsive, do get in touch with us today as this can have an extremely detrimental effect on your website traffic and therefore your level of enquiries through your site.

Why else is Google so adamant that you must cater specifically for mobile phone users?

 

1. There are over 1 billion smart phones in circulation.

2. 1/5 of all smart phone users NEVER access the internet by any other means.

3. 95% of mobile users look up local information.

4. 61% will call a business after performing a local search.

5. Mobile users have their smart phones with them all of the time.

6. Mobile users have no patience at all! If they are waiting for a complicated website to load, chances are they’ll stop and go elsewhere.

How can Be Smart Media help you?

 

We design and build you a mobile responsive website that is automatically served to anyone accessing your website using a mobile device. Our mobile responsive websites are designed to provide the visitor with:

• An ultra fast loading experience.

• No need to zoom in and out, everything fits nicely on the screen.

• The most important information first. 

• A click to call button to make contact instant and seamless.

By having a mobile responsive website your business can capture new customers who are always on the go, giving perfect access to your website wherever they are... fast.